For example, high footfall will mean the store is attracting plenty of customers but a low conversion … By dividing total transactional sales by footfall data for that same period, you can find out how many shoppers were persuaded to put their hand in their pocket and make a purchase: i.e. Most retailers have a main front door, so they install an infrared beam across it.

The standard retail way to measure footfalls is "Beam Break" technology. How to measure footfall? The retail conversion rate is fairly easy to calculate – it’s a simple matter of dividing the number of transactions that are made within a period of time by the footfall for the store in that same time period. It als… By measuring customer footfall and establishing your conversion rate, you can focus on key areas to improve store performance. The most accurate systems use video counting. This article will focus on tips for store owners, in terms of determining your current footfall traffic and then increasing footfall traffic figures. Retailers use footfall figures to: calculate sales conversion rate, dwell times, queueing times, popular store areas, average shopping time and ; other key performance indicators. A cctv or ip camera connects to a people counter which accurately detects and records how many people pass through the counting zone. As each consumer walks through, they get a count, and they simply divide by 2 to account for traffic in and out of the store. One very important way of expanding your store’s customer base is to increase your footfall traffic by encouraging passersby in the mall or retail store complex to enter your store. Any retail store owner knows that the success of their business relies on a combination of repeat and new customers. The result will demonstrate not just the basic numbers but also be able to offer insight into other factors. Just some of the insights you can measure, include: your conversion rate.