1 : a reiterated phrase identified with an individual, group, or product : slogan. and other colleagues who seem to think the terms ‘tagline’ and ‘headline’ are interchangeable Your tagline is your chance to immortalize your company’s purpose in a brief phrase or series of phrases. A pithy quotation habitually appended to a signature in email, newsgroups, etc. And which (when used consistently over a long period), becomes an important component of its identification or image. A good tagline becomes a cultural reference. Also called catch line, strap line, or tag line. Definition of tagline. It presents a valuable opportunity to communicate point of difference, promises, solutions or benefits, on everything from letterhead to website. 2. slogan: Simple and catchy phrase accompanying a logo or brand, that encapsulates a product's appeal or the mission of a firm and makes it more memorable.

So whether or not you are a large company, a small business, or an independent brand, let’s take a look at some tagline examples that will get you thinking about your own company tagline. This short description acts as the catchphrase of the brand and builds brand personality which, in turn, helps in setting the positioning of the brand in the market. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words. A tagline is a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It should convey the main sentiment or feeling that you want people to associate with your brand. Meaning of tagline. An advertising slogan. A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. See more. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights.We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools. A tagline (or slogan) is the verbal or written portion of an advertising message that summarizes the main idea in a few memorable words.

2. A tagline is a short memorable description that succinctly and clearly communicates the brand message. Like a soundbite, it lingers in customer minds.

Tagline definition, the last line of a play, story, speech, etc., used to clarify or dramatize a point.

Tagline – Definition A tagline is a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. tagline definition: a short, easily remembered phrase that a company uses in its advertisements, especially on…. A tagline tends to be a semi-permanent soundbite about a company, while a slogan is used in a specific marketing campaign.

tagline (plural taglines) The punch line of a joke.

Great taglines […] It first and foremost needs to reflect your mission. A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations. 2 : a final line (as in a play or joke) especially : one that serves to clarify a point or create a dramatic effect.

... A tagline is a variant of a branding slogan typically used in marketing materials and advertising. See the article Catchphrase for the AMA’s take on the difference between a tagline and a slogan: Learn more. My marketing education wrong-footed me In big business marketing, a tagline has to be punchy and memorable.

A slogan can be any expression or phrase which is used in marketing and advertising as well as in political, religious, and other purposes. A tagline can be a brief phrase, idiom, saying, or any expression that is used in marketing and advertising to help promote a company or product. 1.