A large amount of research has been specifically devoted to the study of this aspect. H7c The higher is the level of knowledge concerning a certain product, the stronger is the power of reference group influence in that consumption situation.

leading role in the matter of peer group influence by organizing lectures, seminars, career talk and symposiums that can create positive awareness on influence of peer group on academic performance of undergraduate students. Article Shared by. 5 Groupthink: Do groups hinder or assist good decisions?

Thus, it often serves as positive influence on that person’s attitudes or behavior. *Corresponding author. It has been shown that judgements, attitudes, perceptions, etc.

While there are many ways a group can influence behavior, we will focus on three key phenomena: groupthink, groupshift, and deindividuation. Identify decision makers and centers of influence, determine their receptivity, and learn how they make decisions, address your listeners’ An aspirational group is one in which a person does not hold membership and does not have face-to-face contact but wants or aspires to be a member of the group.

social influence. Keywords: Peer group, academic performance, undergraduate students. For example, group influence can often be useful in the context of work settings, team sports, and political activism. 2.

Group Influence From PsychWiki - A Collaborative Psychology Wiki Contents 1 What is a group? It is obvious that in a group situation individual behaviour undergoes different types of changes.Processes such as conformity and compromise, which necessarily involve changes in individual behaviour. contactual group is likely to have a congruent influence on an individual’s attitudes or behavior.

3 Social loafing: Do individuals exert less effort in a group? However, the influence of groups on the individual can also generate negative behaviors. Social influence takes two basic forms: implicit expectations and explicit expectations. Social influence describes how our thoughts, feelings, and behaviors respond to our social world, including our tendencies to conform to others, follow social rules, and obey authority figures. The study of social influence is central to social psychology and to understanding group processes and intergroup relations. power of reference group influence in that consumption situation. Ethical influence & persuasion are effective when based on mutual gain. Figure 1 represents the relationships between the hypotheses to be tested in the empirical research.

2 Social facilitation: How are we affected by the presence of others? Persuasion is a process that enables a person or group to change or reinforce others’ attitudes, opinions, or behaviors. 4 Deindividuation: When do people lose their sense of self in groups? Implicit expectations are unspoken rules.