In The Brand You, the list of 50 ideas includes a chapter titled "'Inc.' BRAND YOU TurnYour Unique Talents into a Winning Formula John Purkiss & DaviD royston-Lee.

The chapters close with a Thing to Do section. If you’re going to be a brand, you’ve got to become relentlessly focused on what you do that adds value, that you’re proud of, and most important, that you can shamelessly take credit for. An effective brand you is … When you have a strong Personal Brand out in the world working for you, you’ll attract new business without even trying. An effective brand you is not about solos, it's about the power of your peer network. Branding Is Everything Everything you do affects your Personal Brand. Brand You Warriors wear at least Eight Hats … from sales to accounting to product development. Obsess on your … job title. This guide aims to show you how you can create such a brand in 7 easy-to-implement steps.

> To have a brand that is confirms your excellency. Underperformers share their views about their achievement, according to them, the lack of quality they produce is a result of depression. Download it once and read it on your Kindle device, PC, phones or tablets. Why Build your Brand?

10. After a comment on the concept, Peters launches into The Nub, his plan for making the affirmations take flight. Key Lessons from “The Brand You 50” 1. Paint a compelling, technicolor word picture of who you are. ii 71 Contents Preface xi Acknowledgements xii 1. Use features like bookmarks, note taking and highlighting while reading The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and … Create value, using what the world provides you This guide aims to guide you into the world of Branding to get you started. Fortunately, you have plenty of chances to confront the risk-aversiveness. An effective "Brand You" is not a "marketing promise," it is a track record of demonstrated/sustained excellence. An effective "Brand You" is marked by understatement, not overstatement. That includes: • The way you talk, walk, dress • Your education, neighborhood and profession • The way you sell, negotiate and meet your obligations Disclaimer: This guide is only a small excerpt of Branding elements, as there are a few more. Yourself." You must master the Brand You Economic Basics 11. 12.

1 2. how Brands Work 13 3. your Brand 18 4. y our t alents 27 5. y our v alues 35 6. your unique Combination 45 7. your Purpose 53 The idea is to visualize yourself as a company - with departments, goals, bottom lines, branding. Start promoting yourself now 2.

Learn to play The Great Game of Business.